Drones and Your Property Listings: Are They Worth the Trouble?

Selling a property today takes work. Hard work.  People are looking for pizzaz. They want to see a view of the inside, a view of the outside, a look at the land around the property and, if they can get their hands on it, a look at the neighborhood and town. It’s easy for real-estate agents to […]

Social Media: It’s All About Authenticity

People love social media of all kinds: 73% of U.S. adults use Youtube, 69% of U.S. adults use Facebook, 37% of U.S. adults use Instagram. You get the idea? Social media connects people worldwide, allowing them to spread whatever message they want. And as a marketer, wouldn’t it be great if they were sharing YOUR message, […]

The little things have the biggest impact

Think about it. When’s the last time you sent a thank-you note to someone? On paper— a quick email or text doesn’t count! Sometimes the best marketing strategies, which we’re going to list below, are just things your mom made you do when you were young, like being honest, standing up straight and, yes, writing […]

Do You Know How To Market To Millennials?

Millennials are the next generation of homebuyers, with 66% of them expected to buy a home in the next five years. Each generation of home buyers has a different marketing language; any realtor who markets to them in that language can ensure a steady customer pool.  Here are five ways to know if you’re speaking the […]