A common misconception is that direct mail marketing is dying because of the increasing importance of digital marketing, but this couldn’t be further from the truth. Direct mail marketing is still effective, and combining it with a strategic digital marketing plan can help you increase brand awareness and your response rate exponentially. If you haven’t […]
To sell homes, you need clients, right? But where do you find them when things slow down or when you’re just starting out? If you’re looking to build your client list so you can spread the word about new listings or locate the perfect home for your next client, you need a strong client base […]
So much of what you do as a real estate broker is about making connections and building a client list. After all, you can’t grow your business without finding clients who are looking to buy and sell properties. You’ve carefully crafted your business cards to ensure they are memorable and eye catching, but they won’t […]
Generating new leads as a real estate agent can sometimes feel like real work. Handing out business cards or handwritten notes. Heading to open houses. Maybe it’s time to go back to basics. In our increasingly digital world, some real estate brokers may be hesitant to return to “snail mail” and send out postcards, even […]
Are you diving into the world of real estate? How can you introduce yourself and your business to qualified prospects? It’s your job when you’re starting out to make it known that you are a real estate professional who’s ready and qualified to help buyers and sellers with their home needs; otherwise, how can you […]
When it comes to marketing yourself as a real estate professional, you should be using every tool in your toolbox socially, meaning your social media and your website. You especially should be focusing on your print services: posters, business cards and brochures. All of these forms of marketing are to put your brand out there. […]
Many first-time agents struggle with getting real-estate listings. Listings are important because if an agent can get sellers to list with them, then they get that commission. How do you get real-estate listings with all that competition? Here are five ways to go about it. We’ve said it before, we’ll say it again: The real-estate […]
It’s no secret that the real estate business is a cut-throat one. There’s been multiple assertions that innovation, consumer connection, and growth have never been stronger. Consistently growing and changing, being a real estate agent can be both incredibly hard and incredibly rewarding. Because of how tough the competition is in the business, it’s no […]
Content is important for any business, including real estate, for many reasons: It builds trust, spreads brand awareness and establishes your expertise. But knowing how to create that content can be difficult, which is why we’ve compiled a list of ways you can create real-estate content and showcase how your business is the best. Content […]
Informed Delivery—it’s a new(ish) United States Postal Service program that lets people see their mail before it hits their mailboxes. Did Aunt Sally remember your birthday this year? Is that dreaded bill on its way yet? Just a click or two in email, online or in the app, and you can see scans of every […]
