Do Postcards Sell?

Generating new leads as a real estate agent can sometimes feel like real work. Handing out business cards or handwritten notes. Heading to open houses. Maybe it’s time to go back to basics. In our increasingly digital world, some real estate brokers may be hesitant to return to “snail mail” and send out postcards, even […]

How Do You Introduce Yourself as a Real Estate Agent?

Are you diving into the world of real estate? How can you introduce yourself and your business to qualified prospects?  It’s your job when you’re starting out to make it known that you are a real estate professional who’s ready and qualified to help buyers and sellers with their home needs; otherwise, how can you […]

What Should Be Included in a Real Estate Brochure?

When it comes to marketing yourself as a real estate professional, you should be using every tool in your toolbox socially, meaning your social media and your website. You especially should be focusing on your print services: posters, business cards and brochures.  All of these forms of marketing are to put your brand out there. […]

Five Ways to Get Real-Estate Listings

Many first-time agents struggle with getting real-estate listings. Listings are important because if an agent can get sellers to list with them, then they get that commission. How do you get real-estate listings with all that competition? Here are five ways to go about it. We’ve said it before, we’ll say it again: The real-estate […]

Why do most real estate agents fail?

It’s no secret that the real estate business is a cut-throat one. There’s been multiple assertions that innovation, consumer connection, and growth have never been stronger. Consistently growing and changing, being a real estate agent can be both incredibly hard and incredibly rewarding. Because of how tough the competition is in the business, it’s no […]

How Do You Create Real-Estate Content?

Content is important for any business, including real estate, for many reasons: It builds trust, spreads brand awareness and establishes your expertise. But knowing how to create that content can be difficult, which is why we’ve compiled a list of ways you can create real-estate content and showcase how your business is the best. Content […]

Is It mail? Is It email? Yes—And A Great Free Op For Direct Marketers

Informed Delivery—it’s a new(ish) United States Postal Service program that lets people see their mail before it hits their mailboxes. Did Aunt Sally remember your birthday this year? Is that dreaded bill on its way yet? Just a click or two in email, online or in the app, and you can see scans of every […]

5 Key Reasons You Need a Real Estate Blog

Millions of people read blogs every day and 81% of U.S. online consumers trust information and advice from blogs. Blogging is a key source of income and retention for any kind of company or service — even real estate. Here’s why:  1. It shows knowledge When it comes to buying a home, or anything having […]

What is Experiential Marketing?

People love experiences. That’s why we go to a sports game instead of watching it on TV. That’s why we go to a concert instead of listening to that music on the radio. The same principle applies to products and services. Free samples of new foods and drinks can garner a lot of attention for a […]

Do You Know How To Market To Millennials?

Millennials are the next generation of homebuyers, with 66% of them expected to buy a home in the next five years. Each generation of home buyers has a different marketing language; any realtor who markets to them in that language can ensure a steady customer pool.  Here are five ways to know if you’re speaking the […]

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