Five Ways to Get Real-Estate Listings

Many first-time agents struggle with getting real-estate listings. Listings are important because if an agent can get sellers to list with them, then they get that commission. How do you get real-estate listings with all that competition? Here are five ways to go about it. We’ve said it before, we’ll say it again: The real-estate […]

Why do most real estate agents fail?

It’s no secret that the real estate business is a cut-throat one. There’s been multiple assertions that innovation, consumer connection, and growth have never been stronger. Consistently growing and changing, being a real estate agent can be both incredibly hard and incredibly rewarding. Because of how tough the competition is in the business, it’s no […]

How Do You Create Real-Estate Content?

Content is important for any business, including real estate, for many reasons: It builds trust, spreads brand awareness and establishes your expertise. But knowing how to create that content can be difficult, which is why we’ve compiled a list of ways you can create real-estate content and showcase how your business is the best. Content […]

Is It mail? Is It email? Yes—And A Great Free Op For Direct Marketers

Informed Delivery—it’s a new(ish) United States Postal Service program that lets people see their mail before it hits their mailboxes. Did Aunt Sally remember your birthday this year? Is that dreaded bill on its way yet? Just a click or two in email, online or in the app, and you can see scans of every […]

5 Key Reasons You Need a Real Estate Blog

Millions of people read blogs every day and 81% of U.S. online consumers trust information and advice from blogs. Blogging is a key source of income and retention for any kind of company or service — even real estate. Here’s why:  1. It shows knowledge When it comes to buying a home, or anything having […]

What is Experiential Marketing?

People love experiences. That’s why we go to a sports game instead of watching it on TV. That’s why we go to a concert instead of listening to that music on the radio. The same principle applies to products and services. Free samples of new foods and drinks can garner a lot of attention for a […]

Do You Know How To Market To Millennials?

Millennials are the next generation of homebuyers, with 66% of them expected to buy a home in the next five years. Each generation of home buyers has a different marketing language; any realtor who markets to them in that language can ensure a steady customer pool.  Here are five ways to know if you’re speaking the […]

Self-Marketing on Social Media is Great – to a Point

Marketing through social media is about building a platform to form relationships with clients. The immediate nature of social media helps clients feel like you’re listening to their wants and needs. Social media best practices dictate 80:20.  In other words, 80% of your postings should be information that’s useful to your clientele, while 20% should be […]

The Importance of Referrals

Most people still choose agents based on recommendations from people they know— 92% of people to be exact. So, how do you facilitate that process and land more clients? First, Identify Your Referral Sources Referral sources can come from just about anywhere you have made a positive connection. Try to make a list of all the people […]

The little things have the biggest impact

Think about it. When’s the last time you sent a thank-you note to someone? On paper— a quick email or text doesn’t count! Sometimes the best marketing strategies, which we’re going to list below, are just things your mom made you do when you were young, like being honest, standing up straight and, yes, writing […]

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