Drones and Your Property Listings: Are They Worth the Trouble?

Selling a property today takes work. Hard work.  People are looking for pizzaz. They want to see a view of the inside, a view of the outside, a look at the land around the property and, if they can get their hands on it, a look at the neighborhood and town. It’s easy for real-estate agents to […]

Social Media: It’s All About Authenticity

People love social media of all kinds: 73% of U.S. adults use Youtube, 69% of U.S. adults use Facebook, 37% of U.S. adults use Instagram. You get the idea? Social media connects people worldwide, allowing them to spread whatever message they want. And as a marketer, wouldn’t it be great if they were sharing YOUR message, […]

The little things have the biggest impact

Think about it. When’s the last time you sent a thank-you note to someone? On paper— a quick email or text doesn’t count! Sometimes the best marketing strategies, which we’re going to list below, are just things your mom made you do when you were young, like being honest, standing up straight and, yes, writing […]

Do You Know How To Market To Millennials?

Millennials are the next generation of homebuyers, with 66% of them expected to buy a home in the next five years. Each generation of home buyers has a different marketing language; any realtor who markets to them in that language can ensure a steady customer pool.  Here are five ways to know if you’re speaking the […]

Branding 101: Four Tips to Create a Lasting Brand

Don’t have a brand? Oh, but you do! Lack of a brand is still a brand—a bad one. Which is not something that anyone wants to have. Here’s how to be thoughtful and proactive in presenting yourself to the world of potential clients.  1. Define Your Brand First off, a brand is so much more […]

The Importance of Referrals

Most people still choose agents based on recommendations from people they know— 92% of people to be exact. So, how do you facilitate that process and land more clients? First, Identify Your Referral Sources Referral sources can come from just about anywhere you have made a positive connection. Try to make a list of all the people […]

5 Key Reasons You Need a Real Estate Blog

Millions of people read blogs every day and 81% of U.S. online consumers trust information and advice from blogs. Blogging is a key source of income and retention for any kind of company or service — even real estate. Here’s why:  1. It shows knowledge When it comes to buying a home, or anything having […]

4 Engaging Video Ideas for Realtors

If you’re like many realtors, you’re probably not taking advantage of video’s incredible popularity— particularly on social media. Social video generates 12 times more shares than text and images combined. Facebook generates 8 billion video views a day on average. In other words, video is an essential part of any realtor’s marketing tool kit. When you create engaging video content, you […]

Is It mail? Is It email? Yes—And A Great Free Op For Direct Marketers

Informed Delivery—it’s a new(ish) United States Postal Service program that lets people see their mail before it hits their mailboxes. Did Aunt Sally remember your birthday this year? Is that dreaded bill on its way yet? Just a click or two in email, online or in the app, and you can see scans of every […]

Grow Your Influence & Avoid These Real Estate Marketing Challenges

There are more than 3.5 billion searches on Google every single day! But, don’t discount direct mailing just yet. While digital may seem like it’s overpowering the marketing world, direct mail still remains the second most-used medium tied with social media. With more than 15 years in the industry, we know that it takes a […]

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