Many first-time agents struggle with getting real-estate listings. Listings are important because if an agent can get sellers to list with them, then they get that commission. How do you get real-estate listings with all that competition? Here are five ways to go about it.
We’ve said it before, we’ll say it again: The real-estate business is cut-throat. It’s not for first-time real-estate agents who don’t have the motivation, determination and work ethic to work through tough situations and bring home sales day in and day out.
Rookie agents tend to struggle with a lot in general: lack of self-belief, lack of connections, lack of expertise. You name it, it’s probably something every real-estate agent experienced in their first year or so.
One of the biggest things first-time agents struggle with when it comes to sales specifically is getting real-estate listings. Listings are important because if an agent can get sellers to list with them, then they get that commission—and commission really can start to add up if an agent plays their cards right.
So how do you get real-estate listings with all that competition? Here are five ways to go about it:
1. Market Yourself
Having a brand is so important to selling yourself and getting more clients. You should have your own logo and website along with social media and professional accounts.
With all of these accounts, you should be selling yourself every day through posts, blog posts and regular comments about your success to others around you. Posters and billboards work great too!
2. Network, Network, Network
Every agent should be going door to door at businesses and making connections at each place. This includes going into other real-estate offices and asking them for any tips about the area.
It may seem incorrect because they’re your competition, but you know what they say, keep your friends close and your enemies closer. They could have valuable information and valuable connections.
3. Connect with Past Clients
Referrals and recommendations are one of the most influential tools to get people to buy your product. So one of the No. 1 things you should do is call up old clients and ask for recommendations.
Consider having them write a blog post about how amazing your work is. You also could have them post about you on their social media pages.
4. Use Social Media
It’s no secret that social media is a powerful tool. It connects people all over the world and allows professionals to seem a little more human in day-to-day life.
Use social media to track real-estate trends and people looking to sell their homes in your area. Consider following real-estate hashtags, such as #zillow, #realestate, #homesale and #buymyhome.
5. Introduce Real Estate with Every Person You Know
Every person you talk to should know about your business and how well you do your job. Your friends and family should mention you to people when they want to sell a home or buy one.
When you meet new people, consider giving them your business card. Pick up the phone and cold-call businesses and people in your area. There’s no room for being uncomfortable.
The Key to More Listings
When it comes down to it, how you get more listings is by using every tool in your toolbox. The real-estate business is constantly fluctuating and changing, so every agent needs to be aware of those changes and how to keep up with them.
Here at Communications Squared, we guarantee that by utilizing each tip on our list, you’re sure to see more listings come your way or at least identify more opportunities to find them.
If you try all of these tips and still need help or need help getting started or just want personalized advice, contact us on our website today. With years of experience in real estate in California, we know exactly what kind of marketing materials you need to make your business thrive.