Marketing for Real Estate Agents

Our full range of services can fulfill every step of your marketing projects, so you can focus on what is most important – your clients and business.

Services Available

  1. Creative

    Whether giving your existing materials a little TLC, or coming up with a new look to start fresh, Communications Squared creates marketing ideas and designs to differentiate you, your business or organization to achieve your specific goals.

    Our design-obsessed team of marketing and graphic professionals have been marketing for real estate agents for over 12 years.

    Our services include:

    • Brand and logo design
    • Graphic design for:
      • Advertisements
      • Brochures
      • Direct mail
      • Flyers
      • Magazines and newsletters
      • Postcards
      • Posters
      • Signage
      • Stationery
    • Cross-media Marketing campaigns including:
      • Email broadcasts
      • Location-based targeted advertising
      • Personalized direct mail (link to FAQ on Variable Data Printing)
      • Personalized URLs (PURLs) (link to FAQ on PURLs) and landing pages
      • Promotional items
      • QR (Quick Response) codes
      • Social media

  2. Copywriting

    Through direct, engaging writing, our copywriting services can produce marketing copy that results in sales, leads, repeat business, renewals, and click-throughs. Our full range of services includes:

    • Bring your new listing to life with a property description that showcases the home’s best attributes, written from photos, Skype tours, or in-person walk-throughs
    • Attract clientele with an engaging personal biography that highlights your personality, your professional background, and your business philosophy
    • Meet your clients wherever they are with online content for your website, blog, social platforms, and beyond
    • Engage your stakeholders with corporate communications that are educational, informative, and inspiring

  3. Printing

    Your project is more than ink, paper and technical specs. Your printed pieces make a statement about your brand and business – and deserve the laser focus and attention.

    As a full service printer Communications Squared offers high-quality traditional offset and digital to clients nationwide and throughout California.

    Whether you’re designing your own files or using our creative marketing services, our printing services include:

    • Digital printing
      Our digital printing presses offer fast and excellent quality– allowing you to print only what you need, when you need it with zero waste in quantity, time or budget. We also offer variable data printing for personalized, one-to-one marketing.

      • Direct Mail
      • Laser Safe Stationery & Envelopes
      • Newsletters
      • Notecards
      • Property Brochures
      • Personal Brochures
      • Thank you Notes
    • Commercial sheet fed offset
      We have multiple press sizes to produce your job on the press best suited for your project.

      • Ideal for larger quantities
    • Wide format
      • Ideal for Banners and signs

  4. Bindery & Finishing

    Once your print project comes off the presses, our bindery and finishing services add extra polish and enhance the appearance of your project.

    Our team is skilled in many bindery and finishing styles — ranging from simple tri-folding to booklet making and everything in between.

    Our team is skilled in many bindery and finishing styles — ranging from simple tri-folding to booklet making and everything in between.

    Print Marketing for Real Estate Agents Services include:

    • Folding
    • Perforating
    • Scoring
    • Stapling
    • Padding
    • Saddle-stitch
    • Perfect bound books
    • Coil and comb binding
    • Wafer sealing
    • Inserting
    • UV coating
    • Laminating
    • Rounding corners

  5. Direct Mail/Every Door Direct Mail (EDDM)

    Whether a single piece postcard or part of an integrated program, direct mail is still a leading driver of business growth. But in order to be effective, it needs to be delivered without error – on-time and on budget.

    Drawing on our database expertise, in-depth knowledge of current postal regulations and lettershop heritage, we have handled thousands of direct marketing programs – big or small, simple or complex.

    Whether you need intelligent inserting or data cleaning‚ we keep costs down and give your marketing dollars greater impact with minimal mail rejections and postal efficiencies.

    Our mailing services include:

    • USPS Every Door Direct Mail® (EDDM)
    • Data processing
    • Lettershop services
    • Match mailing
    • Envelope inserting
    • Wafer sealing
    • Live stamp application
    • Intelligent inserting
    • Merge-purge
    • Complete mailing list services, including working with respected data vendors to source specialized lists and much more

  6. Personalized Email Creation and Deployment

    Email marketing is an important part of every marketing strategy, mix, and budget. It’s a cost effective way to increase brand awareness, target your ideal customers, and measure results. When combined with direct mail and other media channels, email marketing can achieve a higher conversion rate than when used alone, and has been proven to boost sales, increase user engagement, and improve ROI.

    What makes email content work? Two words: value and timing.

    We utilize snappy subject lines that ensure your messages get opened, informative content written in your personal voice to engage your clients, and timely scheduled sends so your messages are delivered often enough to keep you top of mind, but not so often as to overwhelm your clients.

    Your prospect’s time is valuable, and providing them with rich content, strategically delivered, will not only get your messages read, but will help strengthen and grow your relationships.

  7. IP Matching & Address-Linked Digital Ads

    Continually Reach Your Prospects for only Pennies Per Day with our Location Based Marketing Tool.  Think of it as a postman for the internet.

    We begin with a mailing database of specific households and match a terrestrial address to an IP address. An IP address is like an address for a home computer and other devices accessing the internet at a specific location.  On average we match 45% of the address list to an exact IP address.  We then create and serve digital/web ads to the targeted household’s devices.  When your target browses the internet, your ads will display and follow them as they go from website to website. You decide how many times you want your prospects to see your ad.

    • Since ads only reach selected households, messaging and offer can vary based on list segment
    • Reach only targeted households 100% of the time – with no waste and no “bot” traffic
    • The ONLY way to reach ONLY the households you want, with ZERO waste
    • Display ads are served to targeted residents – wherever and whenever they go online in their home on their home computer or mobile devise such as a tablet or smart phone
    • Ability to perform matchback of sales to original household list
    • Receive full reporting after the campaign

    Click here for our infographic on IP Matching & Address-Linked Web Ads

    Click here for FAQ’s on Address-Linked – Digital/Web ads

  8. Mobile Marketing

    Mobile is on track to become the dominant, first screen for reaching consumers in 2017 and our Mobile Marketing tool can help you pinpoint and engage with mobile users.  We have the ability to target mobile prospects by a certain location, demographic, and even hobbies or interests.  Target your farm, certain neighborhoods, shopping centers, etc..  Are you holding an open house  for your new listing this weekend? We can even help navigate possible buyers right to your door!  Find out More!

  9. Print & Digital Advertisements

    Our print and digital advertising options are an essential part of your collaborative marketing mix, connecting you with potential clients wherever they are. Reach a wide yet targeted audience through advertising in magazines, newspapers, and social media outlets. With our marketing for real estate agents, we not only bring awareness to you and your brand, but encourage direct engagement through well-placed and worded calls to action.

  10. Seasonal Marketing

    With our seasonal marketing for every occasion, you can reach out to your friends, family, and clients with products and pieces that keep you recognized and remembered all year long. Whether you’re sending a holiday message, a client closing gift, a birthday or anniversary card, or just a note to keep in touch, Communications Squared will ensure it’s creativity, relevance and that it’s consistent with your brand and business.

    Keep Communications Squared top of mind for:

    Promotional and Giveaways – Calendars, pens, magnets, water bottles, closing gifts, first aid kits, luggage grips, mints, gum, candles—let’s get unique and creative

    Stationery Items- notepads, post it notes, thank you & note cards

    Holiday & Event Greeting Cards & Postcards

    • New Years
    • Valentine’s Day
    • Spring/Daylight Saving
    • Mothers/Dads/Grads
    • 4th of July
    • Fall/Daylight Saving Time
    • Thanksgiving
    • Christmas, Hanukkah etc..
    • Sports’ schedules
    • Farmer’s Markets
    • Etc…

  11. Promotional Products – SWAG

    Leave a lasting impression with your prospects and customers through customized promotional products.

    As a single-source solution for all of your promotional needs, Communications Squared works with reputable local and national suppliers to source the most cost-effective branded products – everything from traditional promotional items and trade show giveaways, to the latest, unique products to represent your brand.  

  12. Social Media Management

    Coming Soon